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viscom tec conference is an annual conference for the movers and shakers in marketing and visual communication technology. They gather to inspire, to entertain, and to discuss the latest ideas and technologies that will change the way we communicate. The conference is run by Reed Exhibitions in collaboration with Dockter Marketing and ForTeam Kommunikation GmbH both based in Cologne/Germany,
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An unusual conference like viscom tec.09 conference demands an unusual location. Offering nothing of the traditional conference room atmosphere, the "Royal" provides space for reflection and consultation and a platform for working together.
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viscom tec conference is an annual conference for the movers and shakers in marketing and visual communication technology. They gather to inspire, to entertain, and to discuss the latest ideas and technologies that will change the way we communicate. The conference is run by Reed Exhibitions in collaboration with Dockter Marketing and ForTeam Kommunikation GmbH both based in Cologne/Germany,
Venue
An unusual conference like viscom tec.09 conference demands an unusual location. Offering nothing of the traditional conference room atmosphere, the "Royal" provides space for reflection and consultation and a platform for working together.
Agenda
The 4 panels at viscom tec.09 conference: Panel 1 - Future communication scenarios:Technology changes behaviour. Changed behaviour offers opportunities and contains risks. Panel 2 – Everything's a medium?! Any shape, any size, any material, any time, any where. What is possible now - and what is about to become possible? Panel 3 – Interactivity: combining any and everything. Panel 4 – Money for what? How are companies going to earn their money in the future? How will budgets be divided up in the future? What will be the media currency of the future? Will "range" be superseded? Benefit of "metrics"? Which evaluation models are suitable for the new technologies?
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