Thomas Dockter - Dockter Marketing Köln
Since 1989, Dockter Marketing has offered consultation and marketing service for technical producer goods and services in the field of business-to-business that require intensive consultation.
The emphasis is on the evaluation of technologies and their applications. Here, Dockter Marketing functions as a mediator for its customers between developers, technicians, marketing decision-makers and purchasers.
In addition, we also offer a range of marketing-related services:
Marketing and sales consultation
Special consultation for digital signage
Development and implementation of training concepts
Planning and execution of conventions
Business development
Dockter Marketing has been involved with the topic of digital signage since 2003, in the context of a consulting mandate for a display manufacturer. This mandate included market observation, technology evaluation from the hardware and software aspects and support and monitoring of the project business. Since 2007, Dockter Marketing has been responsible for the digital signage convention programme for viscom, an international trade fair for visual communication.
The Digital Signage Days were developed under the supervision of Thomas Dockter. In the series of talks that take place during viscom, renowned experts communicate their own first-hand knowledge. This includes the basics of content design and planning, information about application and implementation right through to perception measurement with practical examples.
The concept and implementation of the Digital Signage Best Practice
Awards is also from Dockter Marketing. The awards will be given to digital signage projects for the third time in 2009, in five categories.
Dockter Marketing has been conducting seminars on the topic of digital signage since 2008. In these seminars, all aspects of technology, projection and implementation are treated comprehensively.
Dockter Marketing offers the following services in the field of digital signage projects:
Development of a requirements specification
Examination and qualitative evaluation of existing products/services and concepts
Development of an action plan for planning and awarding of orders
Development of a strategy approach for content
Development of a strategy approach for marketing
Allocation of responsibilities of the specialist divisions involved
Dockter Marketing provides consultation independently of any manufacturers.
